Get the designer look without the designer prices - month to month
Rosemary is a fashion subscription company that sends customers new fashion items every month. The company was founded in 2017 and has seen steady growth in subscribers over the past few years. However, the company's website has not seen any updates or redesigns since its launch and is in need of a fresh, modern look to better showcase the company's products and services.
The current website is outdated and does not accurately reflect the company's brand or aesthetic. It is also not mobile-friendly, making it difficult for customers to browse and purchase products on their smartphones. The website lacks a clear call-to-action and does not effectively showcase the benefits of the subscription service which also means it does not have a clear hierarchy of information, making it difficult for users to easily find what they are looking for.
To address these challenges, our web design team decided to completely redesign the company's website from scratch. The new website would have a clean, modern look that better reflects the company's brand and aesthetic. The team also made sure to prioritize mobile-friendliness, ensuring that the website was easy to use and navigate on any device.
To highlight the benefits of the subscription service and fashion, the team added a prominent art-focused homepage, encouraging users to sign up for a subscription. They also added a section on the homepage that showcases the latest fashion items that subscribers will receive each month.
To make it easier for users to find what they are looking for, the team implemented a clear hierarchy of information, including a main navigation menu at the top of the page and sub-navigation menus on specific pages. They also added a search bar and a footer with links to important pages and information.
The redesign of the Rosemary website was a success, resulting in an increase in traffic and conversion rates. The clean, modern design helped to better showcase the company's products and services, while the mobile-friendly design made it easier for users to browse and purchase products on their smartphones. The clear call-to-action and hierarchy of information also made it easier for users to find what they were looking for, resulting in a more user-friendly website overall.
