Indulge in the taste of French luxury with Rivière macarons.
Rivière is a company that specializes in handmade French macarons. The company has a small retail store and an online store where customers can purchase their products. Riviere wants to increase sales by reaching a wider audience and driving traffic to their website.
The macaron market is highly competitive, with many other companies offering similar products.
It's hard to stand out in the crowded marketplace, and reach new customers.
Limited budget for advertising, which makes it hard to reach a wider audience.
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this was our awareness stage. Our goal was to attract new clients. For this, we drew traffic to the website utilizing single image ads and video ads.
This was our consideration stage. Our goal was to turn prospects into leads by collecting their data for further nurturing, warming them up using video ads and single image ads, and pushing to try the product.
This was our conversion stage. Our goal was to turn leads into paying customers. This is where we started selling the product. The previous stages were used to warm the audience and build trust.
The Facebook ad campaign generated a significant increase in website traffic and sales of macarons. We were able to generate ROAS of 7.7x. By targeting specific audiences and using high-quality images and copy, Rivière was able to reach a highly engaged group of potential customers who were more likely to convert into paying customers, helping the Rivière's image for years to come.
