The Challenge

Glassbox, a cutting-edge 3PL company serving eCommerce brands, approached us at Misplaced with a bold vision: to position themselves as the most innovative and approachable logistics partner for modern businesses. They needed branding that reflected their youthful, cunning personality and a website that not only showcased their services but also converted visitors into long-term clients.

Glassbox had clear strengths—unparalleled service, a fresh perspective on logistics, and a knack for customer satisfaction—but they needed help translating that into a compelling digital experience.

Our Approach

1. Branding:

‍
We started by developing a modern, friendly, and approachable brand identity for Glassbox. The goal was to craft a look and feel that resonated with eCommerce brands—clean, vibrant, and professional, with a dash of playfulness.

Key branding elements included:

• Logo: A sleek, versatile design that represents movement and adaptability.
• Color Palette: A fresh mix of bold and calming hues to reflect trustworthiness and innovation.
• Typography: Rounded, modern fonts to create a welcoming tone while maintaining professionalism.‍

2. Website Development:

‍
We designed and developed the Glassbox website to reflect their values of speed, efficiency, and clarity. Every aspect of the site was optimized for both form and function, ensuring a seamless user experience.

Highlights of the website:

• Hero Messaging: “From order to doorstep, & everything in between” immediately communicates Glassbox’s unique selling proposition.
• Interactive Elements: Scroll-triggered animations, such as the moving image effect in the "Our Vision" section, add a touch of dynamism and depth to the site.
• Modular Sections: Playful, straightforward headlines like "We're fast, like really fast" create a conversational tone while explaining Glassbox's key services.
• Trust Building: A bubble of fun, easily digestible facts (e.g., “+75k packages shipped, 3 countries, 4 LeBron finals wins”) and a “Trusted by the world’s leading brands” section featuring logos build instant credibility.
• SEO Optimization: The site architecture was carefully built to ensure search engine visibility, from page speed optimization to metadata and keyword strategy.

3. Copywriting:

‍
The tone of voice needed to align with Glassbox’s youthful yet professional vibe. We crafted copy that was concise, engaging, and persuasive, tailored specifically to their target audience of eCommerce businesses.

‍

The Results

The final product was a sleek, user-friendly website paired with a cohesive brand identity that instantly elevated Glassbox’s presence in the 3PL space.

Key achievements include:

• 85% increase in website traffic within the first 3 months of launch.
• 40% boost in conversion rates from inquiries to signed contracts.
• Positive feedback from customers, who praised the site’s clarity and functionality.
• A standout brand that established Glassbox as a modern leader in the logistics industry.

‍

Client Testimonial

"Working with Misplaced was a game-changer. They captured our vision perfectly and turned it into a brand and website that we’re genuinely proud of. Our clients love it, and the results speak for themselves."
— Glassbox Team

‍