Social media, now more than ever is an integral part of society, and quite frankly, the leading market for anyone trying to do business today.

The only problem? it's a vast landscape that anyone wanting to invest time and money trying to get their business out there just doesn't know where to start, or what it truly entails. So in order to start somewhere, you first have to confront the fears.

Below are a few common misconceptions and statements small business owners have when thinking about social media, and the reasons that they don’t need to be afraid any more.

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Social media is only for millennials

False! social media is for everyone.

As a business, if your target audiences are active on social (and trust me, they are), then social media is for you! over 82% of all people 30 and over are on some sort of social media. Seeing that the average 30 year old was born in 1980, seems about right that most of your customers are on some platform like facebook or instagram, just waiting to see what products and services you have.

Social media takes too much time

Using social media effectively for business certainly does require a commitment, but it doesn’t have to become a 40-hour-a-week activity for every member of your team.

It’s important to organize your company strategy and manage your company social media. Though it takes time, the necessity of having ads running on your facebook page or instagram account outweighs any and all struggles you might have about the time it takes to run one, and if you don't know how to do that, well that's what we are for!

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Social media is constantly changing

Well, this one is true, but it’s not a reason to stay away! while the platforms are always changing, these changes are to better the user experience, which in turn is good for your target audiences.

While your strategy may change on social over time, the more you use it the better your understanding will be, and your use will naturally evolve to match the standards of the platforms.

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“I’ve tried social media and it didn't work”

This is a legitimate statement most small businesses face. When you try to get into social media with no experience, 9 times out of 10 it will eat you alive. Same goes for someone not knowing how to cook, and blaming the food.

In order to truly be successful and grow your business on social media you have to really dive head first in analytics. Find out your ppc, bounce rate, content, ROI, churn rate, and a whole bunch of other words most people don't know; but that's ok! It's not your job to know, but it's ours, so at the end of the day don't blame the food for being bad, just find you someone who can cook!

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In conclusion, social media is a powerful tool for small businesses looking to reach a wider audience and increase their visibility. While it may seem daunting at first, it's important to confront common misconceptions and fears, such as the belief that social media is only for millennials, that it takes too much time, or that it's constantly changing. By investing time and effort into social media, businesses can improve their online presence, engage with customers, and ultimately grow their business. With the right strategy and approach, social media can be a valuable asset for any small business looking to succeed in today's digital age.

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